Hyperquake acquires The Brand Experience to enhance experiential marketing capabilities
Hyperquake, the Cincinnati-based brand evolution agency, announced today that it is acquiring The Brand Experience, a team of storybuilders based in Cincinnati focused on bringing company and brand stories to life in physical spaces, such as customer experience and innovation centers, events and mobile tours.
Founded in 1986, Hyperquake has gone through its own evolution over the last few years. In December of 2016, Colin Crotty, CEO and Dan Barczak, Chief Creative Officer, acquired 100% of Hyperquake.
“In 2013, the leadership team at Hyperquake made the decision to take a comprehensive look at our client capabilities,” said Crotty. “It was obvious to us that we not only had an exceptionally talented group of industry leaders, but an opportunity to deliver more sustainable practices, that would better position our business and our people for long-term growth. The result has been rapid new client acquisition and outstanding client retention.”
“For The Brand Experience, which I founded in 2004, it’s an opportunity for us to continue our successful run in creating permanent story-driven branded experiences. Joining forces with Hyperquake allows us to expand our unique experiential capabilities to a broader customer base,” said Dale Tesmond, CEO of The Brand Experience. “With the acquisition, we have two Cincinnati-based firms combining their talents to become a much more dynamic firm.”
The vision of Hyperquake has been to grow in three ways: organic growth by way of product and service expansion, new client acquisition and strategic acquisitions, according to Crotty. “We are growing, but we want to be smart about our growth,” Crotty said.
Hyperquake serves a diverse group of clients in multiple industry verticals, including: Allergan, Whirlpool, Mike Albert Leasing, Procter & Gamble, Planes Moving & Storage, The Chicago Tribune, The Archdiocese and Cincinnati/Northern Kentucky International Airport (CVG), among others. The Brand Experience also serves a diverse group of clients including: Cisco, Chevron, Honeywell, Verizon, Palo Alto Networks, Mastercraft, Kaiser Permanente, Workday and Cummins, to name a few. Both firms have a heavy concentration of clients in California, Washington D.C., the Middle East and the local region.
Financial details of the acquisition are not available, but the combined firms will have a substantial impact on Hyperquake’s reach both nationally and globally, with consistent double-digit sales growth over the next few years. Collectively, the firm will employ some 40 full-time team members.
For more information, visit Hyperquake.com.