Charlie Wilson, Jill Scott headline the Cincinnati Music Festival this weekend

Cincinnati Music Festival presented by P&G (CMF) returns to Paul Brown Stadium in downtown Cincinnati from July 26-28 with an exciting lineup of R&B music featuring Charlie Wilson and Jill Scott, among a dozen other performers over the three days.

Last year, CMF saw a total attendance of 91,200 over the three days, making it the largest urban music festival in the United States.

2018 Cincinnati Music Festival Schedule of Performances

Thursday, July 26: MC Lyte, DJ Jazzy Jeff, Shingo Fashion Show, and Cincinnati's own DJ Vader
Friday, July 27: Charlie Wilson, Xscape, Boyz II Men, Fantasia, After 7
Saturday, July 28: Jill Scott, The Roots, Common, Keith Sweat, The O’Jays, Bootsy Collins

Cincinnati Music Festival: Largest Tourism Weekend of the Year in Cincinnati
A 2018 study conducted by the UC Economics Center and commissioned by the Cincinnati USA Convention & Visitors Bureau shows the Cincinnati Music Festival presented by P&G provides a $107.5 million economic impact to the region, making it the largest annual driver of tourism in the tristate.

In 2017, the Cincinnati Music Festival drew an audience of 91,200 with 79.8% of those attendees from out-of-town with each spending an average of $692 on lodging, food/beverage and retail, and traveling from as far as Los Angeles, Chicago and New York. Additionally, the impact of the Cincinnati Music Festival resulted in 1,557 tristate jobs with $24.8 million in total earnings. During the weekend of the Festival, hotel tax revenues were $2.1 million ($1.3 million in Hamilton County and $829,000 in the City of Cincinnati) whereas sales tax revenue in Hamilton County was $530,000 and $363,000 to adjacent local municipalities.

By comparison, the $107.5 million economic impact of the Cincinnati Music Festival is the equivalent of hosting one-and-a-half Major League Baseball All Star Games ($65 million), and seven Flying Pig Marathon weekends ($15 million).

The P&G Experience at the Cincinnati Music Festival
This year, P&G’s brand experience has been designed to continue the best of previous years while adding exciting new elements for festival attendees to enjoy fun and relaxing moments in a way that #FeelsLikeCMF.

Procter & Gamble brands and retail partner Kroger invite festival attendees to interact with the product and brands via multiple engaging experiences throughout the weekend.  

  • Visit the Gold Goddess Patio Spa featuring a complimentary self-service beauty bar for hair touch-ups, stylist consultations, and product sampling from Pantene Gold Series, as well as a facial demo bar from Olay, My Black Is Beautiful-branded furnishings, a selfie photo booth, and countless product demos and trials. 
  • Enjoy Pre-show performances on the #FeelsLikeCMF Plaza featuring local artists and musicians 
  • Stop at the Secret and Always Restroom Refresh Stations to cool down and freshen up 
  • Kickback in the retro barber-shop themed Old Spice man cave
  • Step into the Tide Spin Cycle to feel the certainty of clean
  • Grab snacks at the Bounty Concession Takeovers   
  • Enjoy the go in the Charmin Restrooms  
  • Snap a “Light As Air” animated GIF in front of Olay’s inflatable Regenerist Whip Jar structure
  • Create memories at the Crest Fresh Photo Booth or track down the Crest Smile Patrol who will be roaming the grounds in their 90’s inspired tracksuits, snapping Polaroids

Last year, 72,000 P&G branded products were distributed throughout the Cincinnati Music Festival experience, including:

  • 8,000 MBIB bags and T-shirts
  • 9,670 Olay Sachets and Makeup Remover Wipes
  • 17,500 Tide Pods
  • 7,008 Secret Clinical Protection Deodorant (travel size)
  • 2,500 Always and Secret Branded Fans
  • 656 Bounty mega rolls/60 sheets per mega roll
  • 3,402 rolls of Charmin Ultra Soft Tissue
  • 22,500 Crest 3D Brilliance Toothpaste and Mouthwash