Pure Romance’s Euforia Launch Party at Hotel Covington

Pure Romance launched its first-ever luxury brand called Euforia, a romance collection, on Wednesday evening at Hotel Covington. A festive crowd was treated to the unveiling of the exclusive, curated line of romance products and lingerie, exquisitely packaged.

Chris Cicchinelli, President & CEO of Pure Romance, simultaneously unveiled the Euforia line to more than 10,000 Consultants around the globe via a live video broadcast.

The Euforia line includes a carefully curated collection of intimacy accessories, lotions, jewelry and sleepwear. Accessories are constructed with soft silicone and 18-karat rose gold details including Caleo™ warming technology of the toys. The jewelry line features the Ascent Bangle and Pendant, both plated in 18-karat rose gold, accented with the Euforia insignia. Each jewelry piece is a limited-edition creation. 

The Euforia lotions collection includes a firming cream blend of caffeine and botanical extracts with an ultra-nourishing formula for the skin. The luxe Euforia sleepwear collection features a camisole, t-shirt and shorts, all spun with bamboo fibers designed to adapt to body temperature while naturally wicking away moisture.

The Euforia line is available now at shopeuforia.com.