A record breaking year for the Cincinnati USA Regional Tourism Network

Last year was a record-breaking year for the Cincinnati USA Regional Tourism Network. Driven by the launch of Cincinnati USA’s first regional leisure tourism marketing campaign co-created with ArtsWave, the RTN’s leisure tourism initiatives delivered some of the largest historical gains in RTN history.

After more than a decade of successfully marketing Cincinnati USA as a leisure tourism destination to active family travelers during the peak travel season of May through August, the RTN has expanded its season, message and audience. The new Cultural Tourism Campaign drove incremental 2016 growth in the shoulder season of September through December.