Former P&G and Red Bull Executive and Galerie CEO Launch “Snoooze®”, Natural Sleep Drink


Former Red Bull Executive Hans Vriens and Cincinnati-based Galerie Au Chocolat CEO Rick Ross have partnered to launch a global innovation: Snoooze®, a Natural Sleep Drink with effective herbs to promote a good night’s sleep, in the United States with an initial roll out in Cincinnati this month.

The National Sleep Foundation recommends that healthy adults get seven to eight hours of sleep a night. In the United States, however, especially working adults usually sleep significantly less, leading to lower performance the next day. Studies have shown that the average sleep duration decreased by almost two hours over the last 50 years. The main cause for lack of sleep is work-related stress, leading to lack of concentration, slower reaction capability, worse mood and weakened immune strength the next day.

“We all lead busy lives and it is hard for us to turn off our brains to get a good night’s sleep,”says Vriens, who successfully launched Snoooze® in Austria last year. “This product is a natural, non-habit forming way to support your natural sleep cycles and help you sleep restfully. So you can be at your best the next day.”

Snoooze® is an all-natural drink with effective sleep-inducing herbs like Passion Flower, Valerian, Lemon Balm, and Lime Blossom, tasting like herbal iced tea with natural hop and peppermint flavor. Snoooze® comes in two variants: Snoooze® Regular to help relax fall asleep gently at night, and Snoooze® Strong for if you want to make sure you sleep well tonight because you have “big plans” tomorrow.

Consumed 20-30 minutes before going to bed, Snoooze’s natural, sleep-inducing herbs helps you sleep faster and better through the night. Snoooze® is a food supplement and recommended for healthy adults 18 and over who have trouble falling asleep or staying asleep during the night.

Snoooze® was developed by Vriens, an Austrian-based food and beverage expert, and is produced at a bottling co-operative in the “Ennstal”, a mountain valley in the Austrian Alps. The formula is a mixture of natural herbs and water from the Alpine glaciers of Austria. 

Snoooze® will launch in Cincinnati initially with distribution at both Jungle Jim’s locations in Greater Cincinnati, Tischbein Pharmacy in Hyde Park and at a Pop Up Store at Findlay Market on weekends beginning Memorial Day weekend.

If you’d like to try Snoooze® Natural Sleep Drink, please visit and get your free trial pack.