Hyperquake announces Outdoor Adventure Clubs as recipient of second annual “Do Good Initiative”


Hyperquake, the Cincinnati-based brand evolution agency, announced today that Outdoor Adventure Clubs of Greater Cincinnati has been chosen as the recipient of their second annual Do Good Initiative. This initiative is designed to support local change-makers by providing pro bono brand services to a deserving local nonprofit who wouldn’t otherwise have access to creative talent.

OAC was selected from a very competitive field of 18 local nonprofits who support underserved local populations through their programs — an increase from the 13 applicants in Do Good’s inaugural year. The applicant pool comprised a wide variety of organizations, both in scale and in focus — aiming to improve our community from all angles including mental health, housing, work opportunity, arts engagement, student enrichment, and more.

Outdoor Adventure Clubs of Greater Cincinnati removes the financial and logistical barriers for at-risk, underserved, urban teens to experience nature and participate in outdoor recreation, conservation, and education – at no cost. OAC orchestrates thousands of outdoor experiences each year, and continues to be the only organization in the nation that routinely engages urban teens in outdoor exploration free of charge. Interaction with the natural world provides these teens with myriad benefits including improved mental and physical health, more developed social skills, stronger school performance, and a better understanding of their environmental impact.

Through the 2018 Do Good Initiative, Hyperquake will collaborate with OAC to refine their brand narrative and build a compelling visual brand identity, to support their strategic growth and establish OAC as a nationally-recognized organization. 

In October, OAC will attend a 2-day brand development event at Hyperquake, where they will have the opportunity to work with strategists, designers, and project leaders to develop their brand narrative and identity. Hyperquake will also partner with talented locals to provide other creative services in support of the new brand, like photography or collateral printing, to help OAC serve more people and touch more hearts.

If you’re a creative interested in contributing your services to the Initiative, please contact dogood@hyperquake.comto share your interest and capabilities. Services for which Hyperquake may need volunteers could include photography, videography, collateral printing, copywriting, or web development. 

For more information, visit www.thedogoodinitiative.comor call Emily Zalla at (513) 563-6555.