Joy Ride
You’ve seen them zipping around downtown and you’ve probably ridden in one a time or two.
Now GEST (Green Easy Safe Transportation), founded by Patrick and Lauren Dye in 2018, is ready to drive into even more markets.
Providing free, environmentally friendly micro-transit and mobile advertising services to communities throughout the United States, GEST has named its first board member, Mike Murray. Murray brings more than 30 years of transportation and business experience having held a variety of senior executive positions in the industry, including CEO at FirstGroup America, North America’s largest ground passenger transportation company.
“GEST looks forward to collaboration with Mike as the company continues to grow its portfolio of services to include: last-mile, point to point, entertainment districts and event service,” said Patrick Dye. “We started GEST with five carts in 2018 and how have more than 40 vehicles in nine locations with an aggressive growth plan over the next three years. Our door is open to new franchise partners.”
The free, low speed vehicle service for guests to hail, just like a taxi cab, has expanded to nine U.S. locations, including Charlotte, Chicago, Denver, Detroit, Las Vegas (Downtown and The Strip), and Louisville, over the last two years with future expansion plans in the works.
GEST began offering franchises in 2021, and has doubled its revenue over the last year. All franchises are currently female and/or minority owned. GEST delivers its services using a 100% electric fleet as well as the company’s proprietary digital hailing app.
Over the last two years, GEST has also been tapped to service major events including: an activation with Old Spice at the Super Bowl in Los Angeles and the Cincinnati Music Festival, and for guest transportation at the Waste Management golf tournament in Phoenix.
“GEST is a micro transportation company for people, a mobile advertising company and a tech company,” said Murray. “It’s an exciting time for GEST and I look forward to working with the team on the company’s expansion efforts over the next few years.”