Wildest Dreams

Taylor Swift had a pretty good week.

She became the only person – ever – to win a Grammy for Album of the Year four times.

Taylor Swift had a pretty good year.

She became a billionaire, played sold-out shows around the world, and was named Time’s Person of the year. Oh, and her new boyfriend is playing in the Super Bowl.

Capping off all of those accolades, though, has to be the Spirit of Cincinnati Award. While she didn’t technically win, the astonishing power of her Eras Tour and awe-inspiring fervor of her fans were the catalyst for the Swiftinnati Taygate at The Banks, which was presented with the Erich Kunzel Queen City Advocate Award. recognizes those whose actions have attracted positive media coverage of the Cincy region.

Erich Kunzel Queen City Advocate Award recognizes those whose actions have attracted positive media coverage of the Cincy region. The award is one of the Visit Cincy Spirit of Cincinnati Awards, which annually recognize the influencers and advocates of the local hospitality region who have gone above and beyond to drive the Cincinnati region forward.

"Swiftinnati" offered a safe space for fans to gather and also offered a media room for visiting journalists to have a place to rest and learn more about the region. Cincinnati was featured in more than 300 stories leading up to and after the concert, including a front-page story in the Wall Street Journal. In total Cincinnati saw more than 446,000 media impressions and an ad equivalency of more than $7 million dollars.