Tickled Pink
Move over, Black Friday.
Take a seat, Small Business Saturday.
Pink Friday is coming up on Nov. 21, with a special Westside edition that includes a bonus shopping day on Saturday!
Pink Friday is a national movement dedicated to encouraging shoppers to support small, local businesses ahead of Black Friday, giving independent shops a chance to shine and thrive during the biggest shopping season of the year.
“Pink Friday is huge for small businesses because it puts the spotlight on local shops before the big-box and online frenzy of Black Friday,” says Shannon Visconti, owner of Shop Charbon. “It gives us a chance to connect with our customers in a meaningful way — face to face, with personalized service, carefully curated gifts, and a shopping experience you just can’t get from a screen.”
Shop Charbon, along with 10 other women-owned businesses have joined together to host a two-day celebration filled with shopping, giveaways, and community spirit.
“On the West Side, we don’t believe in competition — we believe in collaboration,” says Visconti. “We each bring something unique to the table, and we know that when one local shop wins, we all win. Our customers bounce from store to store, make a day of it, and get to experience the best our community has to offer. It’s about lifting each other up, sharing customers, sharing excitement, and showing the strength of small businesses when we link arms instead of competing.”
The shops involved in Pink Friday (and Saturday!) include boutiques, salons, florists, gift shops, and even wellness spots like By the Sea Salt Therapy.
“It helps keep dollars in our own community, supports real families, and strengthens the local economy,” says Visconti. “Pink Friday is a reminder that small businesses matter — and that where you shop truly makes a difference.”
From Cleves to Westwood, shoppers can pick up a passport and find special deals, surprise giveaways, and plenty of fun while looking for holiday gifts.
“The West Side is absolutely having a moment — and we’re proud to be part of it,” says Visconti. “These shops are full of curated gifts, unique fashion finds, seasonal florals, and custom pieces you’ll never see in a chain store, and locally made items with heart and personality. What makes these shops special isn’t just the merchandise — it’s the people behind them, the local love, the familiar faces, and the personal touch. It’s a shopping experience that feels like home — and that’s something you can’t find anywhere else.”
For Shop Charbon and the other participants, Pink Friday and Saturday is about much more than sales.
“It’s about strengthening neighborhoods, celebrating women entrepreneurs, and keeping local dollars local,” says Visconti.