By Any Other Name
“Moerlein” is one of the most historic names in Cincinnati brewing history, but with a new name the Moerlein Lager House expands on its story to honor Cincinnati’s expansive brewing tradition.
115 Joe Nuxhall Way
The Banks
www.cincylagerhouse.com
During last week’s Bockfest celebration, Moerlein Lager House announced a new name marking a new chapter for the iconic riverfront brewery and restaurant located in Smale Riverfront Park.
Now known as the Cincinnati Lager House, an official public launch celebration is planned for Opening Day weekend, aligning the brand evolution with one of Cincinnati’s most celebrated traditions.
“This is not simply a name change,” said Greg Hardman, managing member of Cincinnati Lager House. “This evolution allows us to celebrate not just one chapter of Cincinnati’s brewing history, but the entire story — from the early 1800s when Cincinnati became known as the Beer Capital of the World, to today’s vibrant craft brewing community.”
During this weekend’s St. Patrick’s celebration at The Banks, Cincinnati Lager House has a number of events
Friday, March 13, 5:30 to 8 p.m.
Irish Coffee Tasting with Cincinnati Coffee Festival
Saturday, March 14, 11 a.m. to 6 p.m.
St. Patrick's Day Parade Party with The Bloody Tinth and Puck Doyle, with Irish food and drinks
Sunday, March 15, 11 a.m. to 1 p.m.
Family Friendly Wonderland Brunch
4 to 7:30 p.m.
Jazz at the Lager House 365 Patio with Daniel Bennett and the Dirty Shirleys
The new name reflects a broader celebration of Cincinnati’s brewing traditions — past and present — while honoring the historic hilltop “resort houses” that once dotted the hillsides of the city, where Cincinnatians gathered to celebrate life’s milestones with food, community, and copious amounts of Cincinnati-brewed lager beer.
In 1812, the first commercial brewery is widely recognized to have opened along the banks of the Ohio River — not far from where the Cincinnati Lager House stands today. Over the following century, Cincinnati would become one of America’s great brewing cities, producing millions of barrels of beer annually and earning international recognition as the “Beer Capital of the World.”
The Cincinnati Lager House will continue that legacy by celebrating the city’s full brewing story — from its German brewing roots to today’s modern craft beer movement.
The new Cincinnati Lager House logo was designed by renowned Cincinnati artist Jim Effler, whose work has become synonymous with the city’s brewing culture. Effler is best known for creating the annual Bockfest posters and illustrations, which have become iconic pieces of Cincinnati beer history. His artwork can also be seen throughout the Lager House, where numerous Effler pieces celebrate the city’s brewing heritage and traditions.
“I’ve had a long relationship with the Lager House and the Cincinnati brewing community,” said Jim Effler. “It was truly an honor to be asked to design a new iconic logo that represents the Lager House, the city of Cincinnati, its German-American heritage, and its deep brewing culture.”
In conjunction with the rebrand, the Cincinnati Lager House will introduce an enhanced loyalty program designed to reward frequent guests and make visiting downtown easier. Benefits will include validated parking rewards, exclusive promotions, and featured menu promotions such as the popular Fest Bites Trio appetizer.
“At a time when breweries across the country are facing challenges, this is our way of celebrating the art and science of brewing that Cincinnati has loved for generations,” Hardman said. “We’re investing in the future while honoring the past — and we’re excited to welcome guests to experience the next chapter of this riverfront destination.”
The Cincinnati Lager House will continue to serve as a premier riverfront gathering place for great food, great beer, major events, and Cincinnati traditions in the heart of downtown, on the banks of the Ohio River with spectacular Roebling Suspension Bridge views.